Facebook and Microsoft praise bots as the replacement of traditional apps. The concept: Companies have bots developed, which are integrated into existing messengers.
Via Messenger (like Facebook Messenger, Skype or Slack), customers can also communicate directly with the bot. It can be asked about the current weather or for matching shoes for the wedding. The bot informs or advises the customer until he has received the needed information or found the desired product. Depending on the developed bot, information can be displayed directly into the chat. The information is always obtained from external systems such as web shops or a special database.
We believe that interacting directly with a bot can have significant advantages comparing to websites and apps. For which product and service bots come into question must be determined individually. Also, whether the bot replaces an app or perhaps rather complements it are topics that need to be considered.
Since IT intouch can now look back on 15 years of experience in web and app development, we are able to create a strategy considering all areas.
